Concept case study · E-commerce
Storefront relaunch for a direct-to-consumer brand
A concept relaunch for a growing D2C brand outgrowing its templated store builder.
The challenge
Page speed and checkout customization were capped by an off-the-shelf store builder, limiting both SEO performance and conversion experiments.
Our approach
A custom Next.js storefront on top of a headless commerce backend, with a component library the client's own marketing team can compose new landing pages from.
The outcome
A faster, fully brand-controlled storefront with room to run promotions and landing pages without engineering time.
Next.jsTypeScriptHeadless commerce APITailwind CSS
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